Lyft knows that how you get there matters. On their social media channels we created work that celebrated the ride as much as the destination, highlighting the little truths that come with the ride sharing experience.
As a ride sharing service that people used all March long to get to games, watch parties, and bars, Lyft was basically an unofficial sponsor of March Madness. One small catch, they weren't actually a sponsor and legally couldn't mention the tournament in any way. So this year we helped them celebrate Starch Radness instead, that sports game competition with the inflated orange bouncing ball, across social media.
CD: Tony Zimney | AD: Greggy Adariano | CW: Kinda Loughran
The holiday season might as well be the Season of Lyfts, and this year we celebrated riders and drivers everywhere with our version of a classic holiday song about the little gifts that Lyfts give you all year long.
12 Sticks of gum.
11 Soft tissues.
10 Safety pins.
9 Random snack.
8 Extra hair ties.
7 Mini waters.
6 Bumping songs.
A 5-star rating.
4 Heat adjustments.
3 Life stories.
Their 2 cents.
And the right charger for my dead phone."
AD: Miranda Lee | Designer: Charlotte Cooper | CW: Kinda Loughran