Kinda Loughran
writer & creative
Hiya, I'm Kinda.
No, not kinda, Kinda (like Linda, with a K). Yes people pronounce it wrong. Yes I’ve heard that one before.
This inexplicably used to be my staff photo.
Look, experience.
VML MAP Copenhagen - 2024 - Present
Moved to Copenhagen for a new adventure and transitioned from creative advertising to the CRM & paid media side. Currently working on global and EU-based digital marketing campaigns for brands including Ford, Coca-Cola, IKEA, Nespresso, and more.
Current - 2021 - 2024
Joined the Brand Team to head up all things copy across brand, marketing, performance, and UX writing. Defined a new tone of voice and built brand guidelines, wrote and produced TV campaigns, social media content, performance ads, CRM assets, SEO content, and more.
72andSunny NY - 2019 - 2021
Spent two years working on an integrated Tokyo 2020 Olympics campaign for Comcast ideating, writing, and producing over 15 TV spots, social activations, and OOH creative. Additionally worked on projects for Carl’s Jr., and Etsy.
Muh-Tay-Zik Hof-Fer - 2017 - 2019
Worked mainly on social and digital content for Audi helping grow their 10m+ following. Also worked on StubHub, Lyft, SFSPCA, and more writing and creating social content, TV and radio, as well as ideas for bigger brand campaigns and pitches.
Goodby, Silverstein & Partners - 2016 - 2017
Worked on Xfinity/Comcast, Frito-Lay, and more writing and creating social content, banner ads, and pitch ideas.
TL;DR
10+ years of experience at both big and small agencies, as well as in-house on the brand side.
Writer with substantial art direction skills
Experience with brand building and development
Big idea/conceptual creative
Print and broadcast production experience.
Experience writing for a variety of formats from traditional scripts to social media, CRM assets, SEO content, tone of voice development, and more.
UX/App product writing experience
Some more things about me.
I read books a lot.
I really like trees.
My first ever TikTok video got 11 million views. (Proof)
I accidentally got so into Formula 1 that I started a side business dedicated to it.