Current - Content Writing

In my role as lead writer at Current, my day to day covers all manners of copywriting from Performance Ads, to Social Media Content, to UGC script writing and more.

Performance Ads

In paid ads we balance the wit of our voice with the brevity of performance copy to grab people’s attention quickly and concisely, but in a way that still injects tone, gives us personality, and differentiates ourselves from our competitors.

Social Content

Educational Content

Money can feel complicated, full of complicated terms and deliberately confusing bank practices, so we use our Instagram feed to provide educational content that’s informative but super digestible. Through our series “Money Mastery” and “Cash Course” our aim is to share what we know while not making others feel bad for not already knowing it.

Member Safety

Scammers are everywhere and tend to run rampant on social media and target people via their biggest insecurities – money. So we created content series like Scammer Spotter to help educate and keep them safe when interacting with us online.

Twitter Content

On Twitter we practice the balancing act of maintaining our tone of voice, while writing in a way that feels native to the platform and the topics and trends that pop up daily on Twitter. We do it our way though, applying a financial lens that feels relatable but doesn’t make a joke out of the realities of money.