Kinda Loughran
writer & creative
Hiya, I'm Kinda.
No, not kinda, Kinda (like Linda, with a K). Yes people pronounce it wrong. Yes I am the butt of many jokes
This inexplicably used to be my staff photo.
Look, experience.
Current - November 2021 - Present
Joined the brand team at Current to lead copy efforts across web, product, CRM, paid marketing, social, and brand campaigns.
72andSunny NY - September 2019 - November 2021
Spent the majority of the last 2 years working on an integrated Olympics campaign for Comcast/Xfinity. Also Carl’s Jr., Etsy, and new business.
Muh-Tay-Zik Hof-Fer - December 2017 - August 2019
Worked mainly on social and digital content for Audi helping grow their 10m+ following. Also worked on StubHub, Lyft, SFSPCA, and more writing and creating social content, TV and radio, as well as ideas for bigger brand campaigns and pitches.
Goodby, Silverstein & Partners - January 2017 - December 2017
Worked on Xfinity/Comcast, Frito-Lay, and more writing and creating social content, banner ads, and pitch ideas.
TL;DR
7+ years experience at both big and small agencies, plus brand side.
Writer with substantial art direction skills
Experience with brand building and development
Big idea/conceptual creative
Print and broadcast production experience.
Experience writing for a variety of formats from traditional scripts to social media.
UX/Product writing experience
Some more things about me.
I read books a lot.
I really like trees.
I can bounce a ping-pong ball on a paddle over 200 times.
My biggest regret in life is not trying harder to make it onto the Olympic Badminton team.