When the world went into lockdown most of us generally felt like the future was put on hold. Kids on the other hand have their whole lives in front of them and they’re eager to get after it, no matter what obstacles get in their way.
This project documents the unique stories of five real and remarkable kids from across the country as they continued to pursue their dreams from home during lockdown. With Internet access from Internet Essentials – Comcast’s affordable Internet offering that helps connect millions of people in low-income communities – these kids adapted and met the challenge head on. Hear the stories of their inspiring accomplishments from starting non-profits to learning new skills, becoming activists, pursuing internships, and even writing a children’s book to inspire future generations.
After the launch of our stories, we worked with The Today Show to pitch a new on-air segment where we partnered our kids with Today anchors and influential people in related fields to amplify their passions.
72andSunny NY
GCD: Nick Kaplan | CD: Steve Peck | ACDs: Simon Gibson, Dan White | AD: Jose Contreras | CW: Kinda Loughran | Director: John X. Carey