Kinda Loughran
writer & creative
From concepting & directing photoshoots and activations, to writing scroll-stopping copy and scripts, the work Miranda Lee and I created over two years with the Audi team helped the brand’s following consistently grow on Instagram from 8 million to 14 million followers.
RS7 - PLANET SPEED
To craft a never before look for Audi's Instagram channel we worked with photographer DW Burnett and illustrator Andrew Archer to create images featuring the deceptively fast RS7 that pushed the boundaries of reality.
"Picking up speed lines."
A7 - STATE OF THE ART
Working with photographer Richard Thompson III we debuted the 2019 Audi A7 in all its high tech glory in the perfect location, Bruce Wayne’s R&D lab.
“When you have dinner at 8, but you’re saving Gotham at 11.”
NEW SANTA
This holiday season, Santa’s got a brand new bag. For Audi’s holiday campaign we worked with Frederic Schlosser to create an accompanying photoshoot for Instagram, as well as additional social assets that ran in tandem with the larger spot.
“Oh what fun it is to ride in a 444 horsepower sleigh.”
Reaction GIFs —
IN THE SPOTLIGHT
The A4 is Audi's entry-level sedan, but for people buying their first luxury vehicle it's the most badass car they've ever owned. So to elevate the perception of this daily driver, we worked with photographer Ken Brown to capture it like the trophy car it is.
"Aggressive is our resting state."
Muh-Tay-Zik Hof-Fer
ECD: Joel Kaplan | Sr. CW: Mike Gallagher | AD: Miranda Lee | CW: Kinda Loughran