Xfinity is all about celebrating the entertainment that fans love. Our goal for the content we created over the course of the year Miranda Lee and I worked at Goodby Silverstein and Partners was to use real insights into behavior and culture surrounding television to bring fans interesting content that not only entertained, but enhanced their TV experience.
We're all human, and that means sometimes we do terrible things to the people we love, like watch the next episode of GOT without them when we said we'd wait. Apology Cakes tapped into the human truths about how people watch TV, and acted as a digital "I'm Sorry" card for people to share with their friends and family to apologize for their bad TV behavior.
Some people like to do Yoga. Some people would rather stay on the couch. For National Yoga Month, we created fun illustrations that allowed people to practice their poses while they bettered their binge.
To celebrate the launch of the CBS Fantasy Football app on the X1 platform, we created a How-To guide to help fans get ready for the season and their Fantasy league.
College is hard, your TV shouldn’t be. To promote Xfinity’s student focused streaming platform Instant TV, we created simple Life Pro Tips to help college kids from reheating pizza for movie night, to how best to stream the game on the weekend.
To help promote the exclusive Katy Perry "Witness Tour" content available only on the X1 platform, we worked with Internet sensation and Katy Perry squad member Backpack Kid to create a social video teaching his signature dance to fans.
These days it's harder than ever to decide what to watch. We tried to make the process of picking a show a little easier with the Fortune Teller-vision. Just shake and watch.
If you're on a mobile device, try it for yourself here: http://xfinityfortunetellervision.com/