In ad school we made a lot of print campaigns. In the real world, from my experience, we do not. Here are some examples of some good ole’ fashioned ads.
Everyone has a sensitive side. This campaign juxtaposes strong male role models with surprisingly sensitive facts.
This campaign aimed to highlight the technical fabric used in this professional grade line of ski gear by marrying the scientific and romantic nature of space exploration to that of skiing.
To bring awareness to bee population loss, Burt's Bees used the launch of it's new Tinted Lip Balm to give a little love to the bees. The campaign aims to educate people on the bee problem, and provide a way for them to get involved through social and traditional media.